We’re Odd Ducks
(as evident by our strange plumage and sharply pointed tarsus)
Odd Duck is a storytelling for social change consultancy. We help paradigm-shifting leaders in mental wellness and population health to shape culture through narrative. From tech startups promoting mindfulness platforms to global health initiatives advancing transformational interventions, we specialize in change through disruptive narratives. We build narrative frameworks, provide training, and develop content to advance your organizational strategy.
WE THINK NARRATIVELY
Narrative is the oxygen of culture—ubiquitous, invisible, difficult to grasp, and harder still to measure—it feeds the norms that shape society, provides the context that defines it, and influences mindsets and behaviors. Dominant cultural forces script dominant narratives. They maintain skewed power dynamics and inequities. They are accepted as status quo, often unquestioned.
Narrative Change work shifts the cultural power dynamic by unseating the dominant narrative. We collect, collate, and craft strategic stories with groundbreaking impact in an empathetic, respectful, person-first, first-person way that consistently delivers on our clients’ respective goals and moves forward on the change they are making in the world.
So Let’s Get to Work
Our Services
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Narrative
FrameworkNarrative Framework is the critical tool in positioning your organization for change. A cross between concept branding, messaging, and change management, the Narrative Framework, transitions internal and external stakeholders alike to be brand champions. Our Narrative Framework collects the history of your organization, crafts your position in the present, and develops a strategic story to move you forward into the future. -
Content
CreationWe specialize in narrative-driven content that amplifies your message, broadens your reach, and makes your work more memorable. We produce publications, podcasts, comics, workbooks, short films, interactive platforms, and curricula. -
Training &
WorkshopsOdd Duck works with innovators, entrepreneurs, intrapreneurs, and thought leaders on shaping and sharing your story of disruption. We offer one-on-one coaching to TED-ready workshopping for leaders. We work with teams to get everyone on message and story-aligned. And, we provide clinics to craft a narrative-focused solutions for your program.
Check it Out for Yourself!
Past Projects