Mission

Odd Duck discovers, shapes, and shares transformative stories for impact-driven organizations working to improve a world in urgent need of change.

Vision

Odd Duck is a leader in using Narrative to shift public conversations to pro-human solutions for some of the most complicated issues of our time. 

Values

HUMAN-CENTERED

There are nearly 8 billion people on the planet. They are all human beings and should be treated that way. When entrusted with the tremendous responsibility of helping express someone’s story, we do our part to honor that trust.

Our stories never reduce human beings to their worst experiences or most significant hardships. People are not their issues. They are not labels, diagnoses, circumstances, or events. They are people. We show life and personality elements beyond the situation that their experience illustrates to demonstrate the whole person.    

NARRATIVE-DRIVEN

We believe in story. Whether Fictive or Factual, change depends on it. It is at the core of our work. The visual, digital, campaign, or otherwise, we believe that story comes first—and it gets results.  

AUTHENTIC

We aim for the human center of every story & the human story at the center of every issue.  

RADICALLY OPTIMISTIC 

We believe change is possible, achievable and that our collective action can affect world-changing outcomes.